NEW YORK, May 4, 2023 [crocon media – dgoldsmith] Atari (Euronext: ALATA), one of the world’s most iconic consumer brands and interactive entertainment producers, has announced the acquisition of over a dozen Atari 2600 games originally published under the M Network label. The collection features fan favorites such as Armor Ambush, Astroblast, Frogs And Flies, Space Attack, and Star Strike. Atari aims to increase the digital and physical distribution of these classic titles, develop new games based on the intellectual properties (IPs), and explore brand and merchandising collaborations.
“Atari’s early history is marked by a unique moment with M Network, and this acquisition significantly expands the Atari 2600 catalog,” said Atari CEO Wade Rosen. “We have the potential to reintroduce these titles in various ways, ranging from re-releasing them in collections to creating new games based on the acquired IPs.”
In addition to the game titles, Atari also acquired the corresponding rights to the M Network brand. M Network was a video game division within Mattel that produced games for the Atari 2600 video game system during the 1980s.
This acquisition marks Atari’s third expansion in 2023 that extends the company’s classic games catalog. In March, Atari announced the acquisition of a dozen classic arcade games, including Berzerk and Frenzy. In April, the company revealed the acquisition of 100 PC and console titles from the 1980s and 1990s, featuring notable games from the Bubsy, Hardball, and Demolition Racer series.
Atari is currently undergoing a multi-year effort to transform the company behind one of the world’s most iconic brands. A crucial aspect of this effort involves expanding Atari’s video game business by leveraging the company’s extensive catalog of IP to release classic games and introduce new, high-quality games to the market. Atari’s vast library of IP serves as a treasure trove for developing new and exciting game ideas, reinventing old classics, reimagining storylines, and creating entirely new narratives inspired by the games that laid the foundation for an entire industry.
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