July 6, 2023 [crocon media – msch] Atari and Playmaji Announce Strategic Partnership to Expand Retro Gaming Market
Two key players in the gaming industry, Atari and Playmaji, have joined forces in a strategic collaboration aimed at expanding the retro gaming market. The partnership will see Atari games supported on Playmaji’s Polymega game console, as well as integration between Polymega and the Atari VCS.
The Atari VCS will soon offer support for the Polymega App and the Polymega Remix add-on, effectively providing Atari VCS owners with the full functionality of a Polymega console. This integration allows gamers to enjoy original game cartridges and CDs for classic consoles on modern high-definition televisions.
In addition, a new cartridge module is set to be developed specifically for the Polymega console, adding compatibility for Atari 2600 and Atari 7800 games. This exciting addition will make Atari’s 2600 and 7800 games more accessible to retro enthusiasts and expand the market for Atari’s collectible game cartridges.
Furthermore, Atari-owned games will be available for purchase in the Polymega storefront, granting Atari enthusiasts another avenue to access timeless Atari content and providing the company with an additional platform to monetize its extensive back catalog of video games.
Wade Rosen, Chairman and CEO of Atari, expressed his enthusiasm for the partnership, stating, “Polymega’s innovative approach to retro hardware aligns perfectly with Atari’s goals in retro gaming.” He believes that this collaboration will significantly enhance the capabilities of the Atari VCS while making the Polymega platform even more appealing to retro gaming enthusiasts.
Bryan Bernal, Chief Executive Officer of Playmaji, shared his excitement about the partnership, viewing it as a vote of confidence in Polymega. Bernal sees this collaboration as a crucial step in the growth of their platform and looks forward to working with Atari in the important space of retro innovation.
To solidify their partnership, Atari has made a minority investment into Playmaji, showcasing their commitment to the success of this collaboration.
This strategic alliance not only benefits both companies but also retro gamers worldwide. By combining Atari’s iconic game titles with Polymega’s modular gaming console, they aim to cater to the growing demand for authentic retro gaming experiences. The partnership not only expands the audience for Polymega but also provides compatibility support for one of the most influential brands in retro gaming.
As the retro gaming market continues to thrive, this collaboration between Atari and Playmaji sets the stage for future growth and innovation. The partnership signifies a collective effort to embrace and evolve the retro gaming industry, ensuring that classic games are enjoyed by new generations while respecting the intellectual property of game companies.
The investment made by Atari into Playmaji further solidifies their belief in the potential of Polymega’s modular gaming console and demonstrates their commitment to supporting legal and authentic retro gaming experiences.
With this strategic partnership in place, Atari and Playmaji are poised to make significant strides in the retro gaming market, unlocking new opportunities and capturing the hearts of gaming enthusiasts worldwide.
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